I remember a time when I could fondly look at my body and think how it was the perfect shape to be a Victoria Secret Model. At the time, I had the “Perfect Body”. However this was back in the times when Tyra Banks would dominate the runway, now we’re left with models like Miranda Kerr or Lily Aldridge. Now that’s not to say that these women aren’t absolutely gorgeous, because let’s face it, they are. But honestly, who looks like that? To me, that is not the “Perfect Body” and it looks as if many agree.
Victoria’s Secret’s “Perfect Body” campaign has faced some serious backlash for sending a negative and unrealistic message to women about how our bodies should look. We already suffer enough with magazines, TV shows, and the fashion industry in general. We don’t need this campaign to rub in our face that we will never be 5’11 and a size 0.
British students Frances Black, Gabriella Kountourides and Laura Ferris have started up a petition on the website Change.org demanding an apology from the company for using the phrase “perfect body”. Arguing that their message is unhealthy and damaging for women. So far they have nearly 2,000 signatures.
The advertisement features Angels Lily Aldridge, Jasmine Tookes and Behati Prinsloo in their underwear with the words The Perfect “Body” across. The issue? These 3 women all have a very similar look of being incredibly slim, too the point where you can see Jasmine Tookes’ rib cage. Why would you want to celebrate something like that worldwide for women to see? If you’re skinny, more power to you, but that’s not to say that women who aren’t should feel condemned, looked down on, or ugly just because they aren’t.
These 3 brave students state “Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies, in the hope that they will spend money on products that will supposedly make them happier and more beautiful.” To be honest, I couldn’t have said it better myself.