In the earlier part of the 90s, supermodel icon Naomi Campbell served as the face of Gap in cutoff denim shorts and a white tee. Looks like the brand’s making a comeback with a serious case of nostalgia.
In the video titled “Generation Gap,” Campbell stars alongside stars including Demi Moore’s daughter Rumer Willis, Diana Ross’s son Evan Ross and Kim Gordon’s daughter Coco Gordon just to name a few. This younger generation (who sing an acappella version of Color Me Badd’s All 4 Love in the video) have parents who appeared in ’90s-era Gap ads. I like that little extra touch and attention to detail. It’s almost as though Campbell is bringing back this 90s fashion to an entire new generation.
Campbell told Vogue magazine that “This video was much bigger than when I shot the original ad,” Campbell told Vogue.com. “Back in the day, the ’90s shoots were just done on a much smaller scale…What’s great about these simple jeans and tees is that they are basics that will never go away and are just constants in all of our lives. I’ve always loved the cardis too, all of it is just comfortable.” She mentioned that this time around with the brand has been different, arguing that “Back in the day, the ’90s shoots were just done on a much smaller scale. … I’m a dancer, I’ve studied classical dance. It took me a minute to learn the little dance we all did together. We didn’t rehearse or anything like that. I felt like it was more organic for me to just go and pick it up on the spot — we didn’t want it to seem like a performance.”
This limited-edition ’90s Archive Re-Issue collection will be available online and in select stores as of this month.
Doesn’t this Gap campaign take you back a decade or two?