Writing Portfolio

If you’re feeling bored and would like to rant and complain about life together, trust me, this place is for you. I hope you enjoy what I have to say as much as I enjoyed writing each post.

I’ve had the privilege of writing for many publications. It was my time with each place that helped me cultivate the writer than I am today. Thanks to them, JasmineShanelle was born.

My time in my career has allowed me to work with brands such as The Drake, Twitter and Telus. I’ve planned and written about events with guests such as Tracy Moore from CityLine and Kathleen Newman-Bremang from Refinery29 Canada.


This was the first stop on my writing train. My City Gossip (formerly known as Toronto City Gossip) was the first site that took a chance on my writing, and for that I will forever be grateful. I wrote with them for a couple of months while I was in completing my Post Graduate in Advertising Media Management. I knew that advertising was not what I wanted to do, so I looked towards the only thing I ever really enjoyed, writing.

It was here that I got to write personal stories, share my experiences and go to unique events in the city like plays or shows. I loved writing reviews that allowed me to meet new people and explore my city. My only regret was not being able to stay with My City Gossip longer, looking back, I feel as though I really could have grown into an incredible writer with them.


Writing for one of the top magazines in the city is no joke. I was so lucky to have the opportunity to work with people at the top of their fields. Being at FASHION taught me a lot about myself – I discovered where my interest lay and how I wanted to be seen and treated. The editorial world is a big beast, and if you’re not careful, it can swallow you whole.

I spent most of my time working with the Beauty team to create editorial content online. While I initially believed I wanted to focus on fashion, it was the beauty and skincare trends that held my interest, something that would later come into focus when I spent two years working at DECIEM The Abnormal Beauty Company.

I did most of my growing at FASHION, I got to interview big names such as Joe Zee, and while I’m still on my journey, I know that it all began with FASHION.


Now we’re getting into it. After FASHION, my next stop was ELLE Canada. This was the magazine I worked with and the one I stayed at the longest. It was here that I really discovered the most about my interests outside of the fashion & beauty world. If you read my blog, then you know that I’m obsessed with all things SciFi and trailers. I wanted to focus on pop culture, films and TV. ELLE was the place I could truly begin to understand and grow as a writer.

While I was there, my writing was split into two sections. The first can be found in the link above in the title, and the second can be found here.

ELLE helped me realize that while I was interested in the beauty field, I really wanted to talk about pop culture, and more specifically film and TV. I suddenly realized that maybe the fashion editorial world wasn’t for me. Maybe, just maybe, I needed to find something more personal, something that was my niche.


I had the opportunity to freelance write for Destination Femme! I really enjoyed writing with this team because I finally felt as though my voice was being heard. I have a passion for writing and was very grateful to have this as a platform to showcase my work.

Destination Femme gave me a lot of freedom to take my ideas and run with them (within reason). I was given the opportunity to focus more on my interests (such as pop culture, film and TV) while allowing me to interview some pretty cool people (such as first male winner of America’s Next Top Model Keith Carlos).

Unfortunately, this site has gone through some restructure and is know longer under the same management. Most of my writing has since disappeared, alas, that’s the risk we take with online editorial work.


Writing for Eligible Magazine was an interesting experience. It was my first time I felt like a true freelancer as the entire company worked remotely around the globe. I was given projects over Skype or through email, and then told to run with it.

My experience with Eligible was very similar to writing for My City Gossip, I enjoyed the freedom and loved that it connected me to events around the city. When people think of writers, I’m sure they imagine us glued to our seats typing on a computer, but working with Eligible couldn’t have been farther from the truth! Instead, I was constantly out in the city, looking for my next piece of inspiration. I enjoyed writing for them, and would definitely consider doing it again.

LULU Unlimited

Working for Lulu Unlimited was probably the most instrumental time in my life. This was a freelance position, but it taught me more than anywhere else I’d worked prior. Lulu taught me to go for what I wanted, no apologizes. It’s because of her that I was able to interview Russell Simmons, was able to cover events such as the Chef Cartel in Toronto and was able to single handedly organize a cover photo shoot for Harold Magazine. I selected the photographer, model and stylist. She allowed me on site for the shoot and to stick with the project from beginning to end.

Leaving Lulu Unlimited was tough, but it was her guidance that allowed me to successfully work in the beauty industry at DECIEM The Abnormal Beauty Company. And while I wasn’t writing, being there for 2 years taught me about office respect, and to always remember what Lulu taught me: go for what I want, no apologizes.


And now we’ve reached the end of my journey. Leaving DECIEM and coming to Workhaus was one of the best decisions I could have made. As a writer, having the opportunity to control my space and have my voice heard is the most important thing for me. I’m finally in charge and have a platform that’s all mine.

I’ve become a part of a community that allows me to act as the Editor-in-Chief of my space. My opinions matter, my writing matters, and the respect is there.

I have the opportunity to cover events in the city such as TechTO and Collision while partnering with brands like CIBC to plan and host events in the Workhaus space.

I’m so grateful for all my previous experiences or else I wouldn’t have made it to this point. Everything that happened before prepared me to have this responsibility, and I’m ready for it.

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